Xbox marketing chief talks to Ars Technica about the benefits of the move to a "digital world."
This is a big change, consumers don't always love change, and there's a lot of education we have to provide to make sure that people understand."Microsoft defends the Xbox One's licensing, used game policies
This is the extremely diplomatic way Microsoft Xbox Chief Marketing and Strategy Officer Yusuf Mehdi spun his reaction to the PR challenges surrounding the Xbox One of late. And it's true, consumers around the world (and around the Internet) loudly expressed how much they dislike the changes Microsoft announced to its game licensing terms (and online requirements) for the Xbox One last Thursday, giving Sony the ammunition it needed to win E3 by basically doing nothing.
