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Microsoft has begun publishing a new variety of apps called WebApps that are simple, repackaged versions of existing mobile sites for Windows Phone devices



From Techradar:
The new apps appear in the Windows Phone app store under the title WebApps, and they're free to download and behave like normal apps.We are helping people access great mobile experiences on Windows Phone by creating pinnable Web Apps that show up in the app list, a Microsoft spokesperson said in a statement obtained by ZDNet.The company has an ulterior motive, though; These are not a replacement for native apps, the statement continues.
  Microsoft is repackaging mobile sites as Windows Phone apps