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Microsoft must be ready to accept, as has Apple, that it's better to cannibalize its own sales than to let competitors do it.



From Computerworld:
"This is going to be a tough shift for Microsoft, to ask them to now accept that the world is a very different place than it used to be," said Al Gillen of research firm IDC.

That shift is the corporate reorganization unveiled last week to support a radical strategy of retreating from decades of selling packaged software and advancing on sustainable services and potentially-lucrative devices.
  Microsoft must embrace 'grim option' of Windows cannibalization