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Microsoft's latest back-to-school promotion for Office 365 uses Xbox Live Gold as an enticement for Office 365 Home Premium and Office 365 University subscriptions.



From All About Microsoft:
In what's likely to be the first of many similar examples to come, Microsoft is using a consumer product to try to entice users to buy a business one with its new Xbox Live-Office 365 deal.

Advertised as a back-to-school offer, the new promotion allows users buying an Office 365 Home Premium annual subscription or Office 365 Unviersity subscription to get 12 months of Xbox Live Gold for free.
  Microsoft uses Xbox Live as a carrot for Office 365