Starting with Windows 10, Microsoft's plan for making money on Windows is via other services that will be attached to the operating system, rather than depending on OS licensing as much as in the past.



From All About Microsoft:

I'm still seeing a number of pundits claiming that Microsoft is planning to turn Windows from software into a service, and that some kind of "Windows 365" type thing is most likely what's next. But for what it's worth, I still am hearing, as I have for months, that this isn't what the Softies seem to be thinking.

If you read Turner's actual words (from a transcript of his December 4 Credit Suisse Technology Conference appearance), you'll he's saying Microsoft will be bringing "additional services" to Windows

  Microsofts Windows monetization plan: Services are the new attach