Techradar posted an analysis about why Microsoft is making its own tablet

The Microsoft Surface tablet launch has been full of the "Windows reimagined" phrasing that Microsoft has been using of Windows 8 all along. "We've reimagined Windows from the chipset to the user experience, to power a new generation of PCs that enable new capabilities and new scenarios."

Now that new generation of PCs includes tablets with the Microsoft name on, it also reimagines Microsoft's relationship with PC OEMs.

  Analysis: Why Microsoft is making its own tablet