RV740 is often misunderstood as the successor to RV730 which in fact is far from it. RV740 is expected to take the market by storm by Q2 next year as the best value/performance chip from AMD. It is AMD's first 40nm GPG chip with all IP being re-designed and characterized for 40nm. Due to its 40nm process, power consumption clearly will be much lower than HD 4830 yet faster. Performance of RV740 is estimated to be between HD 4830 and HD 4850.