Corsair wanted to launch a low cost water cooler at $159 and that is what Corsair did. I give Corsair a hand for bringing enthusiast technology to the mainstream consumer and I believe the mainstream market is ready to embrace water cooling. I have been saying for years that water cooling is the way to go if you don't move around your computer a ton. With reduced noise levels and awesome temperatures water cooling is well worth the extra cost from my point of view. Decent water cooling was always over $200 and that the midnight oil burning over at Corsair and the end result is the Nautilus 500.