I am Not a Geek dot com has posted a review on eVGA's e-GeForce 4 MX 440 video card

The large sticker you see on the back of the video card contains both the model and serial number. You can actually see this information while the is sealed in the retail box. This is because eVGA has put a window on the back of the box so that you can see your getting a legit eVGA card without opening the package.

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