Microsoft is divesting itself of another piece of the aQuantive assets it bought back in 2007, this time by selling its Atlas ad platform to Facebook.



From All About Microsoft:

From Facebook's statement about the acquisition:

"Many marketers that advertise on Facebook today use Atlas, and Atlas has been an approved partner for measurement since June. Today's agreement brings us closer together in a way that benefits both Facebook and Atlas' agency and marketer clients. Atlas clients should not see any change to the service they receive today, and we will continue to innovate and invest in the Atlas platform."

Facebook plans to invest in scaling the Atlas back-end measurement systems and enhancing its suite of tools for advertisers on both desktop and mobile devices, officials said.

  Facebook buys Microsoft's Atlas ad platform