OC Workbench posted a review on the Gigabyte ODIN 550W PSU

Power supply has never evolved much since the ATX days, except having a few more power connectors and higher power rating. In the past, you can't do much with a power supply other than powering your hardware. Today, Gigabyte ODIN GT series of power supply is probably the smartest PSU in the market, with temperature, fans speed, current and voltage monitoring and fine-tuning at your finger tips using Gigabyte P-Tuner software. But that's not all; the Gigabyte ODIN series features a Smart Cable Management a modular system for users to customise the power cables to suit their needs no more unused cables that interrupt the airflow.

Gigabyte ODIN 550W PSU Review