He started off his keynote talking about the change we have seen in the mobile computer since its first introduction, and the growth which we have seen since 2001. That is, in numbers from 25 million units a year to its current levels, almost double ? 47 million units.

The mobile market is different from the desktop market, it is more of a concentrated market. People have needs and wants from their mobile computers and it is important for these to be met, currently the market wants connectivity, performance, battery life, and form features.