Steven Sinofsky discussing the setup experience in his latest Windows 8 blog post

Installing Windows is a complex operation that provides an incredibly unique capability—the ability to run a new version of Windows on a vast array of hardware configurations and combinations that were designed with no knowledge of a future Windows, even a version with substantial re-architecture of the Kernel. While most people do not experience the full code path of setup/upgrade (because they buy new PCs and choose to get a new version of Windows that way), even orchestrating the new PC “out of box experience” (OOBE) is a complex technical challenge. Our aim in improving setup is to reduce the time from start to finish so that customers can get to Windows and use the full power of Windows to further customize and ultimately enjoy their new Windows experience. This post was written by Christa St. Pierre on our Setup and Deployment team.

  Improving the setup experience