Microsoft has essentially lost the smartphone race, with Windows Phone capturing under 5% market share in the US and Western Europe



From Techradar:

In emerging markets it is doing a little better, but the profits that can be made are far less and will not sustain Microsoft as the world moves away from desktop PCs to smartphones and tablets. Right now, Microsoft is one of the most relevant companies in the world when it comes to enterprise but when consumers leave the office they leave behind the world of MS and switch instead to devices with Apple and Samsung logos on them, powered by iOS or Android.This is a massive problem for Microsoft and one that it is undoubtedly trying to address. Windows Phone is making progress in emerging markets, such as South America and India, but in Western Europe and the US the battle is lost, with Samsung (running Android) and Apple capturing over 99% percent of the profits coming from mobile.While Microsoft may be happy with third place, it is not enough for it to retain consumer interest as BlackBerry, HTC, Sony and LG have found. An argument could be made for Xbox being Microsoft's saving grace when it comes to consumer technology, but the Xbox brand has become disassociated with Microsoft.

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