In 1999 Intel took its first step into the entertainment sector by cooperating with Mattel, one of the leading toy companies in the world. IntelPlay QX3 computer microscope is an outcome of this cooperation. Mattel has been in the toy market for many years and has a huge network in the world. (Sells more than a million of Barbies per year) Intel not only produced Q3X but also released a series of goods by the name of IntelPlay brand. Q3X microscope and Sound Morpher are the most popular of these goods. IntelPlay series are mostly designed for children of 6+ age group, they are technological toys that educate while entertaining.