First the iPod has changed the way people think about music on the move and now Apple wishes to change the way you think about music in the home. Apple's release of its own branded speakers, cleverly marketed as 'Hi-Fi', doesn't just step on the toes of the myriad manufacturers of third party iPod speakers, it's also a threat to the established 'proper' Hi-Fi brands such as the Denon's and Onkyo's of this world. Apple's CEO Steve Jobs even claimed that he had replaced his own hi-fi set up for Apple's new boom box. Marketing nonsense that may be but it was a clear statement of intent from the Cupertino company.