Windows Phone Marketplace is setting the bar high for developers, and the apps market as a whole, as the senior director outlines new standards and policies to tackle trademark infringement, keyword stuffing and bulk publishing.



From Silicon Republic:

n a blog post yesterday, Todd Brix highlighted four ways the Windows Phone team is planning to improve Marketplace in order to make it a better shopping experience. The post, aimed at developers, outlines the standards and policies they are expected to adhere to, and the measures that will be taken should they be found straying from these guidelines.

A strong focus is being put on quality – which is important for Marketplace as the App Store and Google Play have both bested it on quantity.

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