Microsoft has opened up a first public preview of its real-time mobile analytics service that is based on technology it acquired with its purchase of Capptain last year.



From All About Microsoft:

Officially christened "Azure Mobile Engagement," the new service is built on technology Microsoft acquired when it bought Paris-based Capptain in May 2014.

The Azure Mobile Engagement service provides users with real-time analytics to help increase app usage and create targeted ad/marketing campaigns. Data can be gathered from existing CRM, CMS and other business systems via application programming interfaces.

  Microsoft delivers public preview of mobile real-time analytics on Azure