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Neowin posted a story that Microsoft is seeking to trademark "Charms," the term used to describe the menu and its icons that appear on the right or bottom-left of the screen in Windows 8.



Charms may not be as ubiquitous in our daily lives as Windows and Office, but they may soon be with the onset of Windows 8 machines about. Microsoft describes "charms" as the menu of icons and commands invoked by flicking from the right edge on tablets, or by pointing the mouse pointer to the lower left corner of the screen.

It's only a matter of time before "charms" are described sans quotation marks, thanks to a new trademark application by Microsoft filed a day before the BUILD Conference.
  Microsoft files trademark for Windows 8's "Charms"