Microsoft has begun rebranding Nokia apps on Windows Phones and is now calling them 'Lumia' apps; this is part of the company's effort to remove Nokia branding from its Windows Phones



From Neowin:

Microsoft has started to push out updates that will re-brand the Nokia apps that are on your Windows Phone. An app, for example, previously called Nokia Cinemagraph, is now called Lumia Cinemagraph.

These updates should not come as a surprise as we fully expect Microsoft to slowly transition over the entire Nokia portfolio into its own branding. From these apps, it looks like they will stick with the Lumia branding for Nokia related products which is likely a smart move considering the strong brand recognition with that name.

This is part of Microsoft's busy week at IFA where they will be holding a press conference tomorrow and they are promising something big for Windows too; we expect to see at least two new Lumias, the 730 and 830. Cortana has also gotten a few new features too this week, one being where she can now predict the winners for NFL matches.

  Microsoft has begun rebranding Nokia apps