ArsTechnica posted a story that British Sky Broadcasting has won a trademark case in the UK against Microsoft
A ruling Friday by Justice Sarah Asplin of the England and Wales High Court agreed with BSkyB.Microsoft in danger of losing SkyDrive name in UK
"In my judgment, having taken into account all the learning in relation to the nature of the 'average consumer' who is a reasonably well informed and reasonably observant user of broadband Internet services, if one undertakes a global assessment, there is every reason to conclude that there is a likelihood of confusion in the average consumer in the sense that there is a risk that the public might believe that the services come from the same undertaking or one which is economically linked," Asplin wrote.
Microsoft is not going to give up the name yet, though. In a statement reported by TechCrunch, Microsoft said, “The decision is one step in the legal process and Microsoft intends to appeal.”
