All About Microsoft posted a news story that Microsoft is launching a contest to encourage developers to create native HTML5 content that doesn't require browser plug-ins.

This kind of native HTML5 content is key to Microsoft and other phone and tablet makers going forward. As I’ve blogged previously, IE 9 is a key pillar of Microsoft’s tablet/slate push. And Microsoft is looking for native HTML5 apps, not ones powered by plug-ins like Silverlight and Flash — or Windows Presentation Foundation (WPF) ones that are tied to the Windows client OS — to populate its app store(s) in the future.

  Microsoft launches contest to encourage HTML5 content creation without browser plug-ins