All about Microsoft posted a news story that Microsoft launches a $80 million Office 2010 ad campaign
The “Make it Great” campaign is focused on “real people” who were among the 9 million beta testers. Microsoft officials told News.com that about 70 percent of that ad push will be via online channels, with the rest spent on print ads and billboards.Microsoft launches $80 million Office 2010 ad campaign
The main Office 2010 “Make it Great” site also features links to buy the product, as well as for free limited-edition trials of various SKUs of Office 2010. Microsoft is highlighting examples of school, home and work users and uses for its latest Office suite there.
