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Microsoft wants to show that it's still all about the gaming    



From DailyTech:
As the launch date nears for both Microsoft's Xbox One and Sony's PlayStation 4, the two seem to be engaging in an ad war.

Microsoft just released its global ad for the Xbox One, simply titled "Invitation." The ad focuses heavily on pure gaming while only throwing in a few seconds of voice commands, Skype and movies. This is likely because it's a global ad, and not everyone will be able to take advantage of certain features like the TV/movies content.
  Microsoft Puts Spotlight on Gaming with New Global Ad for Xbox One