Microsoft was able to retain its position as the fifth most valuable brand in the world in Interbrand's 2014 Best Global Brands report
From WP Central:
From WP Central:
The report valued Microsoft at $61 billion, behind the likes of other technology giants like Apple, valued at $118.9 billion, and Google, which came in second at $107 billion. IBM was placed fourth at a valuation of $72 billion, and handset vendor Samsung came in seventh with a valuation of $45 billion. While evaluating the best brands in the world, Interbrand mentioned that it looked at three key factors:Microsoft ranked fifth most valuable brand in the world
The financial performance of the branded product and service
The role the brand plays in influencing customer choice
The strength the brand has to command a premium price or secure earnings for the company
