Microsoft has now started to offer the entry-level Windows 10 Mobile device in its online store for $139



From Neowin:

Last month, Microsoft released both the Lumia 950 and the 950 XL alongside the low-end Lumia 550. While the first two are aimed at the high-end, the Lumia 550 is aimed for the entry-level of the market and is among the first devices to ship with Windows Mobile 10 installed.

Previously, the Microsoft Lumia 550 was available from third-party retailers but was not offered by Microsoft itself on its store. This has now changed as Microsoft has started to sell an unlocked version of the device for $139. Microsoft however only offers the black version of the phone - if you want to buy the white version, you'll have to head to third party retailers.

  Microsoft starts selling unlocked Lumia 550s in the U.S.