Microsoft will open five new retail stores by summer, including one it's transmuting from a "pop-up" outlet created last year to drive holiday sales.
From Computerworld:
From Computerworld:
The new stores will be in Honolulu (Ala Moana Center); Natick, Mass. (Natick Mall); Portland, Ore. (Pioneer Place); Schaumburg, Ill. (Woodfield Mall); and Troy, Mich. (The Somerset Collection).Microsoft to open five more retail stores by summer
The Natick store is currently one of the three-dozen pop-ups that Microsoft launched last October as a way to temporarily expand its retail footprint. The others will be new locations, although some -- such as the store in Portland's Pioneer Place -- are additions to existing pop-ups or permanent stores elsewhere in a metropolitan area.
