FullOn3D has posted Part I of their Motherboard Industry Interview series, featuring Gigabyte Technology.

If you take a look at the different motherboards available on market, it seems that many of the motherboards are extremely similar in terms of features (overclocking features, RAID, expansion slot configuration). What differentiates your products from the competition?

We have some patented features; Dual BIOS for high-end motherboards, EasyTuneIII and @BIOS for easy overclocking and BIOS update under Windows environments; which are not easy been copied. Furthermore, Gigabyte has a very good brand name image for Quality and Technology. The Gigabyte's brand name is the best feature that we can use to differentiate our products from the competition.

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