There's even more signs that Microsoft could be slowly leaving the "Phone" part of "Windows Phone" behind



From WP Central:

One ad focuses on Adam and Shaun Lee, founders of a company called Bohemian Guitars that makes musical instruments out of non-musical parts like oil cans. The clip shows the two men using a Surface tablet with a Windows 8.1 app to manage their inventory but it also shows them using Lumia phones with Windows Phone apps as well for social networking. However, neither Windows Phone nor Windows 8,.1 was mentioned by name.

  New TV ads for Windows apps may show Microsoft moving away from Phone brand