TweakTown posted an article on NVIDIA GeForce GTX 480 Overclocking with Voltage Adjustment
The fact that MSI offered Voltage Adjustment to the new GeForce GTX 480 video card in the release though, very much does. Voltage Adjustment on video cards has become such a big thing these days; companies offering such good cooling options mean that the video cards can handle a bit more voltage, which in turn is offering some outstanding performance increases.NVIDIA GeForce GTX 480 Overclocking with Voltage Adjustment
MSI have done extremely well; anyone who's overclocking is using their software and in every screenshot you're seeing the MSI logo, no matter what card you're using. A constant flow of updates and people wanting to get the most out of a video card means we're seeing it so often. These days when someone asks what do I use to overclock my video card the chances are they're being told MSI Afterburner.