Intel Corp. hopes to quench consumers´ thirst for power with the launch Monday of the Pentium 4, but it is also counting on attracting workstation users in what appears to be a marketing turnabout for the company and some PC makers.

The Pentium 4, to be introduced at 1.4GHz and 1.5GHz clock speeds, features a new architecture designed not only to provide faster frequencies but to boost performance of multimedia encryption, such as that involved in audio and video editing.

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