GideonTech.com has posted a review on the Swiftech MCX370-0A cooler.

The heatsink differs from the previous model in that each individual pin is ribbed. Labeled as a helicoid pin design, it supposedly increases the pin's surface area 2:1. That's quite a jump in surface area! A total of 188 pins are mounted onto the base, each with its own helicoid design. It is also mentioned that this new design creates micro-turbulence which causes more airflow.

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