Microsoft, have in the past two years or so, been attempting to make a surge in the Internet Media industry. With eyes focused directly on rivals RealNetworks and Apple, two companies that have long dominated the Internet Media world with their RealPlayer and Quicktime software, Microsoft was set to take the world by storm. Microsoft first launched their grand scheme with the release of Windows Media Player 7, a completely overhauled version of previous WMPs. It featured support for Microsoft's very own Windows Media Audio, along with various other audio and video formats such as the popular MP3 and AVI formats. Microsoft followed by opening a new media portal, similar to the portal RealNetworks offered to its users. The portal was dubbed, WindowsMedia.com.